diff --git a/crates/core/src/database/posts.rs b/crates/core/src/database/posts.rs
index 03a76b2..6dbf96b 100644
--- a/crates/core/src/database/posts.rs
+++ b/crates/core/src/database/posts.rs
@@ -1318,7 +1318,7 @@ impl DataManager {
 
             // send notification
             // this would look better if rustfmt didn't give up on this line
-            if owner.id != rt.owner {
+            if owner.id != rt.owner && !owner.settings.private_profile {
                 self.create_notification(
                     Notification::new(
                         format!(